Facebook Ads: Online Advertising on Facebook 2020

Launched in 2004, Facebook is currently the most prominent social media channel in the world, with over 2.6 million users as of the first quarter of 2020. During the quarter, it reported that almost 3 billion people were using at least one of the company’s core products (Facebook, WhatsApp, Instagram, or Messenger) monthly.

Individuals often use the social media network for posting stuff on their newsfeeds. Over the years, however, businesses have also utilized Facebook to reach out to their target audience. To date, there are now 90 million small businesses that use Facebook. In 2016, the social network generated almost $27 billion in advertising revenues from just $764 million in 2009.

Now more than ever, businesses should consider Facebook advertising, with the average price decreasing by 4% in the 2nd quarter of 2019. Unfortunately, many people are not able to capitalize on the income potential because they do not know how to get started.

How Facebook Advertising Works?

The idea with Facebook paid marketing is to generate revenue for your business over time and not right away. If you expect a website visitor to immediately buy something after clicking your ad so you can get a return of investment right away, you are likely to fail. Facebook paid advertisements don’t work that way.

The biggest mistake of users with Facebook advertisements is not targeting customers correctly. There are several ways you can target users on Facebook.

You can target them by:

  • Location
  • Age
  • Gender
  • Interests
  • Connections
  • Relationship Status
  • Languages
  • Education
  • Workplaces

While each option can be useful, it will all depend on your target audience. Ideally, you should focus on location, age, gender, and interests.

Interest targeting

Interest targeting is a powerful but often misused feature of Facebook ads. You have two options for creating interest-targeted ads: broad categories and precise interests.

Broad category

Broad categories such as gardening, horror movies, and consumer electronics may seem like an efficient way to target a general audience. However, it is not advisable to use this type of targeting as it is more expensive and spends less.

Precise interest

As the name implies, precise targeting lets you target users based on information on their profile, such as “listed likes” and interests, the Pages they like, used apps, and other profile content. These types of ads deliver the best ROI.

Instead of targeting broad terms for your niche, focus on precise interests. Do some research on which magazines and blogs your visitors read, who they follow on social media, and the products they buy. Precise interest targeting allows you to reach the people who are most interested in your topic and most willing to spend money on it.

Types of Facebook ads

Facebook advertising provides a meaningful way to connect with your audience on the network. Facebook has micro-targeting features so you can target the right audience. You can get your message in front of people who will most likely purchase your products or services. This is good for the budget, conversion rate, and return on investment.

There are different ads you can use to target customers. It is worth knowing them so that you can get the best results. Here are the different types of Facebook ads to help you get started with Facebook marketing.

Image ads

This is the easiest way to get started with Facebook paid marketing. With just a few clicks, you can boost an existing post from your Facebook page. It may be simple but does not have to be boring.

Video ads

You can post video ads in your newsfeed or Stories. Alternatively, they can be used as in-stream ads in longer Facebook videos. You can take videos of your team or product in action. You can use GIF graphics or other animations to make it attention-grabbing when explaining your offer.

Poll ads

This type of ad incorporates interactive videos for creating polls. It is a new concept in Facebook advertising, but new data shows that video poll ads help boost brand awareness more effectively than video ads.

Carousel ads

With carousel ads, you can use up to 10 images to showcase your product or service. This is the type of advertisements for highlighting the different benefits of one product, several different products, or combine photos to create one large panorama image.

Slideshow ads

Slideshow ads offer an easy way to create short video ads from a collection of still photos, text, or existing video clips. If you don’t have your images, you can choose stock photos directly from Ads Manager.

Collection ads

These types of ads allow you to showcase five products that customers can click to buy.

Instant experience ads

These are full-screen ad formats that can be loaded 15 times faster than a mobile website outside of Facebook.

Lead ads

These are ads for getting contact information. This is perfect for collecting newsletter information, signing up for trial information, or getting more information.

Dynamic ads

You can use this type of ad for promoting targeted products to customers who are likely to buy them.

Messenger ads

These are ads that give you access to the 1.3 billion people who use Messenger every month.  

Stories ads

Stories ads are designed for maximizing screen space on mobile phones. 72% of millennials won’t rotate their phones to watch widescreen videos.

Importance of Facebook Advertising

Let’s face it. Everyone is on social media. Your customers will likely check their Facebook feeds. More than that, here are five reasons you should be considering Facebook ads.

1. Facebook advertising is highly effective.

Facebook is one of the top advertising channels online. It has seen a steady increase in revenue over the years. MVAS takes the time to master the complicated art of how to create Facebook ads effectively.

2. Your audience is on Facebook.

Facebook has 1.49 billion members, and 22 billion ad clicks annually. If you aren’t on the network yet, you are losing the most substantial advertising opportunity online. MVAS will be there with you in marketing your business on Facebook.

3. Facebook ads are customizable.

Facebook marketing offers different kinds of formats suited to your target audience. You can customize your ad design, copy, and landing pages so it can attract your target audience.

4. Facebook has unmatched targeting capabilities.

You can create Facebook ads that specifically target customers based on different factors such as behavior, interest, age, demographics, location, and others.

5. Facebook easily and quickly allow you to find new qualified leads.

Facebook is a useful tool for generating new qualified leads to your business. My VA Station can help you identify your target audience and turn leads into potential customers.

Ready to jump into the Facebook marketing bandwagon? Contact us today and utilize the power of the world’s largest social media channel. 

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This Post Has 2 Comments

  1. frolep rotrem

    Hello. Great job. I did not imagine this. This is a splendid story. Thanks!

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