Now more than ever, every business should consider including search engine optimization or SEO as part of their marketing strategy. When people search for a business or product, the first place they will go to is a search engine like Google or Yahoo. In fact, 70% of consumers research a product online before getting into a sales conversation.
New searches are happening every day and most of them are on Google. To date, the search engine has accounted for about 75% of all global desktop search traffic. What does this mean for your business? In order for customers to see your products, you need to rank high in search engines. Ranking high on search engines brings visitors and potential customers to your business.
How SEO works?
Search engine optimization helps boost your website’s presence in search engine results page (SERP). The goal of SEO is to make your website user-friendly. When search engine crawlers see how friendly your website is to them and the users, it boosts your chances of getting ranked high in online searches. Understanding SEO is a bit more complicated than you think it is.
Search engines use more than 200 different ranking factors. This means that it would involve a lot of different elements for your website to rank high in search results. SEO helps online users find the information they need. You would want to be the one to provide them the required information. There are two kinds of SEO that can help boost website traffic: 1) on-page SEO; and 2) off-page SEO.
In on-page SEO, you optimize web page content for search engines and users. The common elements optimized are the title tags, internal links, and URLs. The end goal of on-page SEO is to increase organic traffic to your site. Example of common on-page SEO practices is putting keywords in title, meta description, H1, and others.
Think of Google as a coach selecting players (web pages) for his team (top rankings for search query). If your content does not have the talent to make it as a player of the team, it is unlikely that you won’t be able to compete or even win games.
Here are some of the things you need to work on related to your on-page SEO:
- Site Speed
If your website loads slowly, it can affect the way search engines will index it. A second of delay in page response time can result to a 7% reduction in conversion. For instance, an e-commerce site making $100,000 a day can lost $2.5 million in sales every year due to a 1-second delay in loading.
- Tag Elements
You may not be paying much attention to it but your meta or title tags can also have an impact on your website ranking.
Another important factor you should look at on your on-page SEO is content. In SEO, there is a saying which goes, “content is king.” You have to publish not just content but one that drives traffic. This means content that is practical, useful, and valuable.
Crawlability of your website can also help boost your search engine rankings. How do you increase crawlability? Connecting internal blog pages is an important step in improving your site’s crawlability. It is much easier for search engine spiders to locate your content from a link on your homepage.
- Mobile Friendly
Nowadays, more people search from their mobile devices than on their desktops. Today, there are more than 3 billion smartphone users worldwide and is expected to grow by several hundred million in the next few years. That’s the number of potential customers you can attract if your website is mobile friendly.
Off-page SEO does not only involve links. When someone mentions your brand, it can be considered off-page SEO. To a larger extent, off-page SEO refers to the things that matter away from your website. It refers to what other people think about your website.
Off-page SEO can have an impact on how your website will be ranked on search engines. When people share content they like, it gives your website instant word of mouth advertising. It is worth noting that Google does not only consider the on-page factors but also the off-page elements. Content alone is not enough to rank on search engines.
One of the biggest off-page ranking factors that Google will take into account is the quality of backlinks found on your website. In fact, it is considered as the most critical part of off-page SEO. Here are the most important links that you should pay attention to in your website:
- Number of referring domains
Having more links from unique websites will not only deliver higher rankings but also more organic search traffic.
- Link authority
The higher “authority” the linking page has, the more authority it passes on to the page to which it links. So link to high authority pages to increase your website ranking.
- “Dofollow” vs nofollow
Keep in mind that most links on the web are followed but there are outbound links that are “nofollow.” If you are considering building or pursuing links from a particular website, make sure that their outbound links are followed.
- Anchor text
Anchor text are clickable words used to link web pages to another. Backlinks with anchor text related to the overall topic of your web page can have a huge impact on your rankings.
Relevance of the linking website and web page can have an impact on your search engine ranking. Let’s say that you have a catering business with a link from a food blog, it will likely carry more weight than say a link from a finance blog.
Why SEO is important?
Paid advertising, social media, and other online platforms can generate traffic to websites. However, the biggest driver of online traffic is search engines. People click on just 2.8% of paid advertisements but SEO provides 20x more traffic opportunity. More than that, here are some reasons why SEO is important for your business?
Visibility and Rankings
Visibility has a direct relation to your ranking. The higher you rank on search engine results, the more likely prospects will see and click through to your site. MY VA Station can help your website rank higher for better visibility. A quarter of web users never click past the first page of search engine results.
Increasing web traffic is one of the goals of SEO. At the moment, nearly 33.3% of clicks go to the first ranking page and the first five listings get more than 75% of all clicks. My VA Station can help drive organic traffic to your website.
SEO helps make your website trustworthy, high quality, and relevant. The more reliable your site is, the higher will be your rank, and the more prospects will come to your website.
Take your website user experience to the next level. Contact us today and drive more traffic to your business.
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