Change is inevitable and so is technology. It has become a crucial part of our daily lives and even business. People are embracing technology, specifically the social media, as their partner in creating an online presence for their business. Social media provides a range of benefits and opportunities to people around the globe. It empowers them in a variety of ways. People can access the internet and social media anywhere they are, whenever they want. In the past years, the use of social media platforms was merely for entertainment. But not for long when the global pandemic came to the picture and changed our lives drastically. 

Last year, the government imposed lockdown to most places in the Philippines. Right there and then, almost everything has become uncertain. Social media became the main means of connecting and socializing for many people all over the world, almost immediately, when the COVID-19 pandemic struck. In the way people used to use social years before, there was a resurgence; to create concrete ties.

Due to pandemic, people obtain more time in their pocket and are spending it on social media platforms. Below is a list of how pandemic reshaped the use of social media.

SOCIAL MEDIA: BEDROCK OF DIGITAL NEWS HABITS

Another dimension to competition has been introduced by COVID-19, based on how social media firms are reacting to the challenge of misinformation. News is therefore well-embedded as an online element, which is an increasingly relevant experience in culture.

The days of waiting for the morning news for breaking headlines or reading gossip magazines for the latest celebrity dirt are gone and it is the age of “fake news.” At the click of an app, we now have all the information we need and most individuals now get their news data online, primarily from social media. Most people admit that they already have information on the latest news even before they hear it on a credible news channel. It has been a daily habit for people amidst pandemic. Social media somehow serves as a newest news channel as all the information is being published on different platforms. 

DIGITAL PLATFORM AS FORM OF ENTERTAINMENT

In the film industry, technology is the very breath of life. The mode and standard of entertainments have also changed dynamically and drastically with the growth of technology overtimes. Technology has been going in unforeseen directions and has totally changed the way material is perceived by individuals. 

For TV and film, social media is more than a digital water cooler. Based on what they watch, the global dialogue that takes place around events and the interactions people share tells us about customer habits. More specifically, their operation affects behaviour. For anything, behavior counts. Of course, learning it is only the beginning. We need to translate behaviors into observations and, in turn, translate insights into actionable methods and initiatives in order to understand and ultimately direct actions.

A reality show made for the internet is social networking in its own right. It is a form of entertainment of its own.

SOCIAL MEDIA AND MESSAGING SERVICE

Facebook Messenger and WhatsApp remain at the top of the leaderboard for messaging applications, with both seeing consistent rises over the past few years. But the tale is far from done, just round the corner with fresh rivalry.

Social networking has proved to be extremely valuable for corporations in the past two decades. What once began as a basic communication experiment has now grown into technologically sophisticated networks that play an enormous role in people’s everyday lives across the globe.

Brands track consumers, so it’s no surprise that the explosive messaging apps development has drawn interest from brands, media owners and celebrities. A new approach and willingness to innovate is needed for the medium, as many of the platforms have yet to establish marketers’ solutions.

This sense of online social media communities has really been driven by the pandemic, from local Facebook groups that assist those self-isolating, to street specific WhatsApp groups to exchange information and advice. Both social media platforms and messaging apps connect people in no second. 

SPARK-UP LIVE STREAMING

Digital technology pulled and emerged the record industry inside out two decades ago. But it helps to fix a live company obliterated by coronavirus cancellations in 2020. The likes of Twitch, YouTube, Instagram, TikTok and Facebook filled a void with their live streaming capabilities early in the pandemic. 

Filipinos have always been known as hardcore fans when it comes to their idols and not settling in just seeing them on big screens. They find it boring and dull that is why hundreds of new companies have launched and taken more inclusive and ethical approaches on technology giants with a streaming-specific mission. Instead of attending real-world gigs, global pandemic made fans engage in livestream pay-per-view. 

People will go back to their old viewing habits, although it doesn’t seem possible for a while. More than anything, this demonstrates how massive live streaming can be when the industry doesn’t compete for your attention with real life.

SOCIAL COMMERCE

As many physical retail outlets worldwide are either closed due to lockdown measures or have restricted capacity to retain social distance, the coronavirus pandemic has forced many shoppers to make their transactions online. 

Experts also projected that changes in consumption trends observed due to the pandemic are set to continue even after things become relatively usual, such as an increasing preference for shopping online. E-commerce growth is expected to continue and, according to a widely cited industry survey, it is projected to be the key driver of the region’s Internet economy, at least in Southeast Asia.

As consumers stay home and practice the stay-at-home order, the phenomenon of increased social interactions and purchasing activity on social trade are particularly evident.

As social media plays a role in both promoting and shaping these facets of our lives, we hope that the change to more truthful, transparent and community-led social media will continue and expand.

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