Lead generation is not as easy as you think it is. Sixty-three percent of companies consider it as their biggest challenge. Any person or entity who shows interest in your product or service is a lead. They can come from different sources from a website visit to an online inquiry.
When someone visits a website and submits their information for an offer, trial, or subscription, that visitor could be a potential lead. The business then uses the data to address customer concerns. Lead generation allows you to target potential customers who are interested in your line of business. You can use personal information to try and convert the lead to potential customers.
Among B2B professionals, 55 percent revealed that generating more leads was their top concern, next to increasing quality leads. My VA Station can help you with your lead generation efforts. We can help target the right people who will buy your products. Our experienced lead generation marketers
How Lead Generation Works?
There are two different ways to do lead generation.
In inbound lead generation, you use methods like content creation or incentives for your customers or prospects to follow. It requires the use of detailed information around a given product or service to attract visitors to your website through search engines.
It does not involve any pre-qualification criteria on prospects who click on your products or services until they become a lead. For this reason, the lead gets lost along the way since the products you are offering does not address customer needs.
In outbound lead generation, you directly contact your target audience about the products or services that your company offers. You can contact the customer from different channels such as email, social media, and others.
Outbound lead generation, on the other hand, is more effective because it targets qualified potential customers before and after contact so that your prospects are the ones who are likely to buy your products or services.
Lead generation can be even more challenging if you don’t have any idea whom to target with your products or services. To be effective with lead generation, you need to have an idea of where to find them. Keep in mind that customer expectations change on a daily basis.
Three pillars of lead generation:
Lead capture. This stage involves understanding the critical components of the product you are marketing, how the message will be conveyed to prospects, and the marketing channel you will use.
Lead qualification. Not all leads that you captured are qualified to be a potential customer. For this reason, you need to qualify them before contacting them for a possible sales opportunity. My VA Station can help you in qualifying leads.
Lead nurturing. This step involves conversations, engagements, and opportunity marketing from your sales and marketing team to determine customer and leads interest.
Lead generation process
There are many ways you can generate inbound leads depending on your site and strategy. But here’s a simple illustration of how lead generation happens:
Step 1. A potential lead visits your website
They found your website either through Google or clicked your ad in one of the social media channels.
Step 2 Visitor clicks on your call-to-action (CTA)
The call-to-action can be an image, button, or message that encourages website visitors to take some action
Step 3 CTA takes visitors to a landing page.
Landing pages are designed for capturing lead information in exchange for an offer. The offer is something of value, such as an e-book, a course, or a template. The offer should be of great value for the visitor to provide their personal information.
Step 4 On the landing page, visitors fill out a form in exchange for the offer.
That’s it. You have a new lead, although you need to make sure that you are following the lead-capture form best practices.
Why use lead generation services?
Lead generation can be important to your business for a variety of reasons:
1. You can educate people on your value proposition before initial contact.
This means that you won’t have to waste time or effort presenting your value proposition because your website visitor has already consumed information about your business by themselves.
2. It extends your audience reach.
Lead generation allows you to continue your customer reach. Just make sure to update your website content consistently.
3. Lead generation helps transition your leads into customers.
Converting leads to customers can be a challenge for most businesses. 79% of marketing leads never convert into sales due to a lack of nurturing. MY VA Station will help you generate leads throughout your sales funnel.
4. Lead generation drives targeted traffic. Lead generation services ensure that you only get leads who are inclined to buy your products or services by correctly matching what you have with what they need.
To be successful with lead generation, consider the following tips:
Align your messaging. Lead generation viewed as an extension of your marketing strategy. For this reason, your message must be aligned. Newsletters linked to your company blog should mirror the language and message.
Target your audience. Your lead generation efforts should be directed to the right audience. For example, if you are working in the manufacturing industry, you should target manufacturers rather than retailers.
Grab attention. Your website content should be interesting and should attract the attention of your target audience for you to get their personal information successfully. Provide content that exactly matches what your target audience wants to see. My VA Station can be your reliable partner in creating content that will grab the attention of your target audience.
Stay connected. Once you have the information that you need, add the lead to your list of contacts. This way, you can reach out to them when you have offerings that they might be interested in. It would be easier for you to convert them into buying customers because they have already shown interest in your product and already familiar with your company.
Understand your leads. Your leads won’t be of much value if you do not know how to use them. Just because they completed a form doesn’t make them an ideal customer. Qualify your leads and contact only those who are suitable for the product you are selling.
Track and measure. To determine which strategies are effective or need more testing, you need to track and measure the results. By understanding which tactics perform best, you can help improve and optimize your current marketing activities.
Can’t seem to find the right leads for your business? Contact us today and start growing your customer base.
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