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Advanced SEO Techniques

899.00

This ebook is a hard-hitting guide that gives you the information you need to make the adjustments to your site right away to help improve your search rankings and benefit from the increase in organic search traffic. Search Engine Optimization or SEO is simply the act of manipulating the pages of your website to be easily accessible by search engine spiders so they can be easily spidered and indexed. A spider is a robot that search engines use to check millions of web pages very quickly and sort them by relevance. A page is indexed when it is spidered and deemed appropriate content to be placed in the search engine results for people to click on.

The art and science of understanding how search engines identify pages that are relevant to a query made by a visitor and designing marketing strategies based on this is called search engine optimization. Search engines offer the most cost-effective mechanism to acquire “real” and “live” business leads. It is found that in most cases, search engine optimization delivers a better ROI than other forms such as online advertisements, e-mail marketing and newsletters, affiliate and pay per click advertising, and digital campaigns and promotions.

Description

Advanced SEO Techniques Contents

INTRODUCTION
WHAT ON EARTH IS AN ALGORITHM?
GOOGLE ALGORITHM IS KEY
PAGE RANK BASED ON POPULARITY
BACKLINKS ARE CONSIDERED POPULARITY VOTES
Hypertext-Matching Analysis
DO YOU KNOW THE GOOGLE DANCE?
The Algorithm Shuffle
GOOGLE DANCE TOOL
SUBMITTING YOUR URL TO GOOGLE
CLOAKING
GOOGLE GUIDELINES
DO’S
DON’TS
CRAWLER/SPIDER CONSIDERATIONS
RANKING RULES OF THUMB
Values
Query-Dependent Factors
Blanket Policy On Doorway Pages And Cloaking
Meta Tags (Ask.Com As An Example)
Keywords In The URL And File Names
Keywords In The ALT Tags
Page Length
Frame Support
WHAT YOUR WEBSITE ABSOLUTELY NEEDS
UNDERSTANDING YOUR TARGET CUSTOMER
DOES YOUR WEBSITE GIVE ENOUGH CONTACT INFORMATION?
THE HOME PAGE
THE ACID TEST
STEP BY STEP PAGE OPTIMIZATION
ONE SITE – ONE THEME
AFFILIATE SITES & DYNAMIC URLS
PAGE SIZE CAN BE A FACTOR
HOW MANY PAGES TO SUBMIT?
SHOULD YOU USE FRAMES?
MAKING FRAMES VISIBLE TO SEARCH ENGINES
STOP WORDS
IMAGE ALT TAG DESCRIPTIONS
INVISIBLE & TINY TEXT
KEYWORD STUFFING & SPAMMING
DYNAMIC URLs
RE-DIRECT PAGES
IMAGE MAPS WITHOUT ALT TEXT
FRAMES
TABLES
LINK SPAMMING
CONCLUSION
WHAT SHOULD YOU DO NOW?

Advance SEO Techniques Cover

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