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Social media marketing

make yourself visible in the online world.

Social Media Marketing in today’s digital transformation, having an online presence is vital for any business. You may have the best website in your industry, but if it isn’t converting for you, then your site will mean nothing. Nowadays, the best and most effective way to boost your online presence is through social media.

Social media marketing makes sense if you want to drive traffic to your website. It is the best channel for generating leads to convert into potential customers. Social media has surfaced as one of the most popular online activities. According to Oberlo, there are 3.5 billion daily active social media users as of 2019. This equates to about 45% of the current population.

If you are still not using social media in your business, chances are you could be losing out potential customers. According to the 2018 Global Web Index, 54% of common browsers use social media to search for products. Most buyers look for reviews and recommendations from social media networks. So if customers can’t find you on a business directory, Facebook or LinkedIn, that business is lost.

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Importance of Social Media Marketing

As of 2018, there were more than 3.2 billion people on social media worldwide. For this reason, you must share content with your products as well as company information to help boost brand awareness. Social media marketing will help drive up engagement, which includes comments, likes, shares, and re-posts.

By promoting or sharing your products on social media, you can boost lead generation, conversion rate, and sales. When people follow your account, it means they are interested in what you are offering, so make sure you engage with them.

Connecting and engaging with your followers is an excellent opportunity for you to build lasting relationships with your customers. You can interact with them on your posts, respond to questions and comments, and address whatever they need. You can ask them questions about your products, ask them their pain points, or create giveaways for trust-building and show them that their input and support is valuable to you.

Social Media can help you keep track of your competitors, the products you are promoting, and how you interact with their followers. Also, it allows you to monitor what is working and wasn’t working. Eventually, it will help you decide what changes to implement in your marketing strategy. Social media marketing also enables you to make your plan stand out.

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How Social Media Marketing Works?

Strategy

The first thing you need to understand before diving right in and publishing something. Ask yourself the following questions:

What are your goals? 

Some businesses use social media marketing to increase brand awareness. Others want to drive website traffic while other companies are looking for customer engagement. You need to be specific with the goal you want to achieve.

Which social media platforms do you want to focus on?

You cannot just be on all social media platforms. The major ones are Facebook, Instagram, Twitter, and LinkedIn. There are smaller and upcoming platforms, but you need to pick the platforms where your target audience is.

What type of content will you share? 

There are different types of social media content you can share. You can share images, videos, or links. The type of social media content you will share will depend on the marketing persona you want to create.

Your strategy doesn’t have to be a fixed one. You can change it from time to time, depending on the performance of your social media posts.

Planning and Publishing

Publishing is as simple as sharing a blog post, an image, or a video on social media. While it is similar to sharing a status on Facebook, you need to plan your content ahead of time rather than spontaneously. You need to ensure that you are maximizing your reach on social media and publish content that your target market will like at the right timing and frequency.

Listening and Engagement

As your social media following grows, more people will be talking about your brand. They will talk about your posts, tag you in social media, or send you a direct message. They might even talk about your brand on social media without your knowledge.

You can do a manual check of all your notifications. However, this is not effective because you won’t be able to see posts that don’t include tags of your business. You can use social media listening and engagement tools.

Analytics

Whether you are publishing content or busy with engagement, you will need to measure the performance of your social media marketing. How was your engagement during the previous month? How many positive mentions do you get in a month? Are people using your brand’s hashtag on their social media posts?

Social media platforms provide a basic level of measurable information that can easily compare across social media platforms. There is a wide range of social media analytics tools that you can use to measure the performance of your social media marketing.

Advertising

Advertising in social media lets you create your target audience based on demographics, interests, behavior, and more. Social media advertising is viable if you are running several campaigns all at once. With social media advertising, you can make bulk changes, automate processes, and optimize your ads.

Not Sure Where to Start?

Get in touch today to learn more about our Digital Services.
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Frequently Asked Questions

Social Media Marketing

Yes, we can create and fully optimize your social media accounts for you by completing every section using rich keywords related to your business. Also, we will create a profile and cover photo and make sure that everything is totally aligned to your target audience.

Yes, we design everything, after studying your brand and what your company goals are.

Yes, the posts will be the same on all social media accounts to maintain your brand’s identity.

Bear in mind that some social platforms are focused on B2B, while others take a B2C approach. The decision depends on the product or service that you’re providing. For some businesses, it is ideal to have presence only on Facebook and Instagram, while for others may choose LinkedIn, Twitter, Pinterest.

Inconsistency is one of the main traps you could fall into. That could mean starting on a platform and abandoning it just to try another one. It could also mean publishing updates in a frantic manner. Putting some logic into how, when and where you post could tighten the relationship with your audience.

We have our own trusted sources where we get only copyright free and high-quality images related to your business. Also, photos of your products/services will be used to create the perfect strategy.

Yes, as soon as the posts are ready, we will send them to you for approval before we schedule publication.

Frequency of post will vary depending on your chosen social media network. Profile Posting Frequency as follows:

Facebook – 1 per day

Instagram – 1 per day

Twitter – 3 per day

Pinterest – 3 per day

LinkedIn – 3 per week