Social media marketing
Social Media Marketing in today’s digital transformation, having an online presence is vital for any business. You may have the best website in your industry, but if it isn’t converting for you, then your site will mean nothing. Nowadays, the best and most effective way to boost your online presence is through social media.
Social media marketing makes sense if you want to drive traffic to your website. It is the best channel for generating leads to convert into potential customers. Social media has surfaced as one of the most popular online activities. According to Oberlo, there are 3.5 billion daily active social media users as of 2019. This equates to about 45% of the current population.
If you are still not using social media in your business, chances are you could be losing out potential customers. According to the 2018 Global Web Index, 54% of common browsers use social media to search for products. Most buyers look for reviews and recommendations from social media networks. So if customers can’t find you on a business directory, Facebook or LinkedIn, that business is lost.